Ilan Adler

Tel Aviv, Israel · Ilan.Shalhevet at gmail dot com

I'm an experienced technology marketing and business development professional. With over 13 years experience in technical marketing of complex cloud technologies, ecommerce marketing, and driving growth.

Comfortable in discussions with Developers, Solution Architects, R&D Managers, and CTOs --> from initial conversation, all the way through to closed deal.

I generate high growth and business development opportunities for both B2B technology startups and B2C ecommerce, via organic & paid channels, relevant content, and a value based lead nurturing.

"I don't code, but I get code".

Experience

Product Marketing Manager

EverC

Helping power growth for the ecommerce ecosystem. Working with Product, Marketing, Sales, Customer Success to define and deliver our AI-driven, cross-channel risk management solutions.

February 2023 - Present

Product Manager

Mend (Formerly WhiteSource Software)

Working with a team introducing a new UI framework for optimizing and enhancing the UX. Working on product led growth by aiming for a user first experience, customer focused, and based on data.

May 2021 - February 2023

Product and Operations Consultant

SimCardGlobal

Directly working with the CEO of SimCardGlobal on special telecom projects including deployments in multiple countries, optimizing registration and user flows, and creating a long term product roadmap aligned with business initiatives. Lead Product Marketing Consultant

Jan 2022 - Present

Product Marketing Evangelist & Business Development Director

Cloudify Platform Ltd.

Helping guide users through their Cloudify journey, working closely with them to scope and understand their specific use case, examples: multi-cloud orchestration, environment-as-a-service, unified orchestration tool dashboard.

January 2019 - May 2021

Head of Demand Generation & Business Development Lead

Cloudify Platform Ltd.

Full control and ownership of the technical marketing "stack". Communicating with users and guiding them to success, inbound and outbound demand generation, lead management & analysis. Implemented lead nurturing and funnel marketing automation from A to Z (using Hubspot). Business Development as well as product evangelism for defining the orchestration market and identifying new and interesting opportunities. Initiated, created and built commercial relationships with various companies like Inmarsat, FICO, Cox, Vodafone, and more.

March 2016 - January 2019

Business Development Manager

Tenengroup Ltd.

Boosting e-commerce business, consultant on projects to deepen and expand existing business, as well as market research on new emerging markets.

June 2015 - March 2016

Director of SEO, Google Shopping

Tenengroup Ltd.

Led ​SEO & Content Development​ growth. Created standardized systems and procedures to conform with SEO best-practices and ​increase organic site visibility​ in over 17 Geos and 9 languages. Consistent 50-200% growth in traffic and sales in these sites. Single-handedly created and managed ​Google Shopping ​in over seven countries; campaigns with monthly average budget spend of $200k​. Performance based; average ​ROI of over 200%. Mentored new hires in Google Analytics. Worked with product owners on new features to website to help measure relevant KPIs.

February 2010 - June 2015

Education

Tel Aviv University

Bachelor of Arts
American Studies and Sociology
2006 - 2009

Skills

Platforms & Tools
How I Work
  • Data Driven and Analytics Based Decisions
  • Optimizing User Journey and Funnel
  • Breaking Down Complex Technology into High Level, Understandable Concepts
  • Driving Business Value for Customers
  • The KISS Principle
  • Learning Through Osmosis

Interests

I'm a proud #GirlDad to 3 daughters. I love the NBA, photography , and I like to be active outdoors, whether biking, running, hiking, or just hanging out. I'm also a big film fan.

I listen to podcasts at 2x speed. My favorite modes of transportation are cycling and walking. Improving film editing skills.

References, Certifications & Awards

  • Google AdWords Certification Program: Individually Qualified
  • Certified Hubspot Marketing Automation
  • Interviewed and featured in Cloudify customer use case
  • 2004 - Most Outstanding Soldier in the Nachal Infantry Brigade

Why Ilan?

  • I'm dedicated and have a proven history of delivering value in both B2B and B2C industries
  • I have a long history of succeeding with limited resources, working both autonomously, and collaboratively with the rest of the organization. Focusing on solving business problems through innovative technologies.
  • I've managed mixed array of teams, including interns, students, marketing associates, and senior experts in various roles including: business development, lead generation, SEO, and online marketing.
  • Initiated successful POC's and work with Fortune 500 companies like FISERV, American Express, DHL, Telia, GE, and more.
  • My focus is on helping users solve unique business problems through innovative technologies.
  • I like to have fun.